 Monitor competitor activities and plan accordingly for channel and category growth.
 Execute the plans of POS material as per company needs & merchandise it on traditional trade shops and
Trade Star outlets which are selected for rental on monthly basis.
 Planning and execution of OCD (On Shelf Display), cross category display and check the depth of Primary &
Secondary displays on regular visits.
 Set up reporting through Salesflo software and tracking tools like (Strike Rate, ECO (Effective coverage outlet,
BP (Bill Productivity), LPPC (Line per productive call / SKU per bill) and Focus brands.
 Submit MVR (Market Visit Report) to Line manager and analyze the data and discuss with OB & Merch.
 Strongly monitoring of RHQB (Regional Head Quarter Brands), Focus Products and RPD (Retail Power Drive).

 Ensure to meet 100% target of Primary & Secondary.  Ensure timely and effective implementation of trade offer and consumer promotion. Closely working with distributor & sales team in different market segments. Taken positive & strong initiatives with Sales team to enhance sales. I introduce Knock Out as a BDO(Business Development Officer) in corporate level as well.  Induct & train distributor & sales team like OJT (On Job Training).  MVR submission to ASM, strongly monitor market issues & resolve them.  New account development & sustain P.R with Whole sale & HPO (High Potential Outlets) customers.  Ensure merchandising, monitoring company assets (Stands & Gondolas) through daily market visit & company resources are effectively utilized in the territory.  Go through claims & Scheme before submitting in Region office. Achievements   Launch new SKUs, increase shops productivity 30% to 65% by enhance market coverage & bill drop size.  New Accounts developments like Chunky Monkey, Institutions & Daraz.pk, vending machine nationally.

 Handle assigned sales team & Distribution staff.
 Monitoring Primary & Secondary targets.
 Market visit on daily basis, Back Check for Stock, S.R Visit & merchandising of Outlets.
 Ensure execution of orders, Payment recoveries & Stock availability on Floor.
 Ensure products availability on company assets (Stands / Gondola).

* Handling 5 Distributors of Karachi in Range "A".
* Area Structuring.
* Team Monitoring, Distributors Handling.
* Payments & Order on daily basis.
Primary & Secondary targets monitoring.
* Assigned Areas: Defence, Clifton, Landhi, Korangi, Malir, Shah Faisal, Gulshan-e-Hadeed, Old Area, Liyari, Saddar etc.